ITAP – Development of ideas and Structure in Moving Image

Three acts structure…

Beginning             middle             end

Establish           crisis                        resolve

30:                        60:                        30

In a two-hour movie, the beginning will be made up of thirty minutes then main middle section will be an hour and the ending will take around thirty minutes on an average…

“Every movie needs to have a beginning, a middle and an end, but not necessarily in that order.”

Jean-Luc Godard

The rule to the three acts structure is that a movie will work in a set of three, with a beginning; the Establish, this is where we meet the main character, the world is set up and the events are going to be taking place, next we get the middle; the crisis, which is where we are introduced to the problem within the plot line. Finally we get the ending, which is the Resolve, this is where everything is brought back to normal, good wins over evil, and happiness is restored. Which in a story you can have sub-stories such as a main character loving in love, this is what makes the  three acts structure and this character is called a protagonist.

I chose the movie twilight to show my understandings of the structural basis.

Act One.

–       Bella moves to forks

–       Meets Jacob and Billy black

–       She makes friends and asks about the Cullen’s

–     Edward and Bella are lab partners but he is rude and hostile

–       He doesn’t turn up for a few days

–       Bella notices his eye colours have changed

–       He saves her from being crushed by a truck with his bare hands, but later calls it an energy rush.

–       Jacob tells Bella an old Quileute story about wolves and the pale faces

–       Edward and Bella have dinner and he tells he can read minds but not hers

Act Two

–       She realizes what Edward is, and tells him so.

–       He tells her he isn’t safe but he can’t leave her alone

–       They turn up at school together

–       The Cullen’s invite Bella over to their house

–       They take her to play baseball and run into trouble

–       James has a thirst for Bella

Act Three.

–       Bella is on the run from James

–       She gets tricked into meeting him

–       James bites Bella, which will turn her into a vampire

–       Edward and family kill James

–       Edward saves Bella but sucks out the blood

–       They go to prom together

–       Jacob comes to talk to Bella about Edward, but she doesn’t listen

–       They don’t know as they dance that Victoria, James mate is watching them

–       This leads into the next movie

–       End

As you can see the story is based around the acceptance and struggle for the two main characters, but also the story is run off of the love they share and how that helps them over come the difficulties they face everyday.

Character design.

Edward Cullen


He looks like any other normal 17-year-old boy at just a glance, but he has one of character traits of the ‘vampires’, which is very pale skin tone. He also has golden eyes and this is because he belongs to the Cullen clan which only drink the blood of animals which makes them, a friendlier and more civilized version of vampire in comparison to others, this lets them walk around amongst humans when the sun isn’t shining because unlike other story’s about vampires, these vampires sparkle when the sun hits their skin. Like diamond faucets.


As the main male character role in the film Edward Cullen, is constantly in fight within himself as to stay away from Bella as we find out that her blood ‘calls’ to him, he is drawn to her, in the way he states as

“You are exactly my brand of heroin.” – Edward Cullen.

He gives into his need for Bella, but finds out that trouble is always going to be looking for them, when together.


Edward relates to the other characters in the story because half of them are his ‘family’ the Cullen’s. He is also a vampire along with them and he keeps the same safety secrets and lives the same style of life. He interacts with Bella and her friends because of Bella and he is seen as aloof and unavailable until he becomes infatuated with Bella.






ITAP Lecture Four – RVJ’s

Drawing, work by hand

Drawing is a way for many artists of all kinds to release a kind of pent-up set of thoughts, it’s a way of using expression within your work and to show ideas without the use of words to communicate.

Drawing are limitless as they do not need to be based on your ability to create a pretty picture but more as they can show others an understanding of your thought path, even if in very basic terms. Picasso, would draw out all of his ideas and hardly if ever use words to describe his thought path to people, he would ‘doodle’ pictures of his inventions and constantly work over and work over his ideas in that direction because for him it was a way of showing what he meant without the technical terms of wording getting in the way. He would call his work “thinking on the page” he would not describe his work in words but let the words help the viewer to understand the process in which the images are taking on.

Another more modern interpretation of this is by an artist called Andy Barnes, he uses a collaboration of photograph and graphic design within his work, but his sketchbooks are full of hand drawn images and graphics he has created along with the written word to back up his drawing but also photographs to show his ideas in a way that maybe drawings could not.

Utilise the creative brain.

What I mean by utilizing the brain is that we have two sides to our brain, the right, and left. The right side of the brain can be compared to that of a young child, it is a curious ambitious and creative thing that is always wanted to experiment and find new things. The left side of the brain compares to that of an accountant, it thinks things through, compartmentalized and analyses situations. By using both sides of the brain in equal measures we can create a well balance amount of creative yet productive work. Using the right side of the brain enables us to draw out plans and use our creative thinking to bring about new ideas and play around with plans, then taking the left side of the brain and putting the ideas into an action plan of creating the work. This can be seen here with this image showing the creative though of the right side with the pictures and the left side of the brain creating the written aspect, which has been incorporated into the images, this is a snapshot of Andy Barnes Sketchbook…



ITAP Lecture Three

Visual Hierarchy

Visual hierarchy is all about what you see first when looking at a piece of artwork or information. If done correctly you can portray the message across and draw people in to then go on the read or find out about more information on the subject. If done incorrectly you can bore a viewer and even make the information difficult to understand. An example of a good visual hierarchy is the Vanity Fair covers of Lady Gaga showing, a full-page picture which is one of the first things you notice about the page. Next you see the headline, being in the block capitals it stands out on the page, with the white letters against the grayish background. This is all very visual appealing towards a viewer, which gains interest from the person looking at the page. The colour theme running though out helps draw everything together, with nothing ‘fighting’ again the other for dominance of the page; everything is clearly laded out and in a readable order.

A bad example of visual hierarchy would be this would be the screen shot I have made of a website for the Yale School of Art home page. This comes across as very unprofessional as you look at the website they have obviously had to ‘tile’ they’re background image, which repeats numerous times. Also the text boxes aren’t appealing or fitting within a colour scheme, as the gradient colours are garish and detract you away from the information being presented. The layout doesn’t fit the screen correctly and there is no title for the page.

Tone of Voice

What makes an image stand out is the tone of voice used within each piece of art or information given. Everything that is used to convey a message should be done on purpose, styles, fonts, layouts, image sizes, graphic placements. If done correctly you can give the exact right message across to your viewer making them feel connected to the information. If this isn’t done correctly, the information wont be understood and the work will be useless. An example of a posters showing strong messages is this one of the US war posters stating that they want more people to join the army. The layout is simple but very effective as it gets the message across, without  ‘fluffing out’ a poster with extra writing that wasn’t needed or extra images that weren’t relevant to the message.

This advertisement for a perfume fragrance by Calvin Klein is perfect as it shows the title ‘escape’ which can be taken many ways, I believe it is the escape of inhabitations when it comes to the opposite sex, showing the man and women in an intimate scene and the complimentary scents from the perfume and aftershave, which then conveys a message of ‘if I wear this perfume something like this might happen to me’ the loss of the nervous inhabitations, keeping you from ‘making a move’ towards a member of the opposite sex.

Bibliography –
Vanity fair poster –,r:15,s:0&tx=68&ty=73
Yale Arts Page –
USA war poster –,r:3,s:0Calvin klein Ad –,r:0,s:23&biw=1195&bih=706

ITAP Lecture Two – Illustration Viewpoint

The notion of ‘inspiration’ derives from constant inquiry,based on research, observation, recording, and experimentation

Recording of work, and the observation of the places seen through your travels are a great was to document places in which have impacted you on a personal level. The best way to make sure you have always got a clear reminder of a place or person is to note down what parts of the subject. Whether it be through photographs or illustration you can document a feeling or time of day through your actions.

One of the best people for showing her inspiration within her work through her constant research and experimental drawings would be Jill Calder, who uses hot pressed Fabriano paper of Moleskin notebooks as he basis for her work, she will constantly carry with her a note-book with a vast amount of paints and colours ready to draw with a variety of different media, so to collaborate the best outcome for her sketches.

The idea is that to find inspiration, you shouldn’t look to hard, but look everywhere, as you can’t just wait for something to come to you, you must go looking for your next big thing to hit you. Experiment with everything around you, never leave anything out, and constantly question everything you don’t know.

An understanding and knowledge of ‘an audience’ can enhance and focus the communication

It is to my understanding that an audience is the most important part of design for an artist, as if the creature gets the theme wrong for the age range it can make everything go wrong. The visual development for each era of person is different, for instance the design features a children’s book would have be completely different from that of an adults graphic novel. The theory behind looking at what your audience would want, is so that you can relate to the views, and not have your work so ‘out there’ that it isn’t accessible to the viewers. Visual is the best way to engage people with your work so you want to make sure it is done correctly. From the colours used to the simplicity of the images of writing styles. Colours and themes help keep a constant through out your work, relating one image to another, if your audience doesn’t understand or cant work out your message, you have nothing and should just start again. if it doesn’t work for them it never will.

Gaia Bordicchia is an Italian illustrator for children’s books but also freelance work, her style is contemporary but also has a strange edge to it, with the mixture of the modern spots and stripes with patchwork colours as part of the background images. She used very earthy colours most of the time with the use of bright vibrant injections now and again, but with a constant theme running through her images.


Jill Calder –

Gaia Bordicchia –

ITAP Lecture One – Connectivity

Notions of Originality

One of the key principles noted in the first ITAP lecture was about the notion where nothing in this present day is in any point ‘original’ showing examples of cases where to someones unknowing eyes, the image presented in front of them could very well look like one of a kind, but that wouldn’t be the case. Throughout time people have taken inspiration from others and in doing so created their own interpretation of others work.

Andy Warhol – Marilyn 1962 was created after the death of the infamous Marilyn Monroe in August 1962. he spoke of the fact that the image is a ‘carefully structured illusion’ of which he believes the lady herself was just like. His work giving out the feel of Marilyn Monroe as ‘high gloss, yet transient; bold, yet vulnerable; compelling, yet elusive. Surrounded by a void, it is like the fadeout at the end of a movie.’

This style of imagery can be seen again later on with the work of Matteo Bertolio for Tank Magazine in 2004, where he recreated the same style with not just this one image but others also, with the same flamboyant colours and extreme differences from realty.

Representation of time as a concept in a medium

The idea that we are seeing a series of events portrayed within a single canvas or photograph, just like within this image Eadward  byMuybridge, called ‘Women walking downstairs’ from the human figure in motion in 1887. This image shows us the movement of the womens steps as she descends down the stairs. Muybridge started out by using this tecnique for trying to desipher if when a horse runs there is a time in which all its hoves leave the floor, this was discovered to be true and the argument settled due to Muybridge’s idea. He later went on to trying the same tecnique with different sources.

Another example of this is Massacio’s ‘The Tribute Money’ created in 1425 and later on completed by Filippino Lippi in the 1480’s. In a way this image is not as clear with its message, there would seem to be three states within the one canvas, showing us a story timeline as it were. The middle image is the first to be looked at, as it takes up the most room and seems to be demanding the most attention within the whole canvas. This image shows Jesus telling Peter where he can go and find the money to be given to the tax collector. The first image set the the left hand side of the canvas is the portrayal of Peter collecting the fish from the sea and taking out of its mouth the gold coins which are to be given to the taxi collect. Then the final image which sits on the right hand side of the canvas shows peter handing over the money to the collect. This idea of showing a story would seem to take  slightly more imagination from the view compared to the stylings of Eadward Muybridge.